WATCH LISTEN READ Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics. I’ve run just about every different type of Facebook Ad that exists, five times over in the last…
Read MoreWATCH LISTEN READ The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics I’ve tested to gain this knowledge are: Story Views vs. Profile Views…
Read MoreWATCH LISTEN READ Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) – Data Driven Daily Tip 257 I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be…
Read MoreWATCH LISTEN READ This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase…
Read MoreWATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
Read MoreWATCH LISTEN READ ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you…
Read MoreREAD I get it. It’s super easy to get bogged down in project work, deadlines and stressful conversations about solving complex problems. In some ways, working at web design and custom software company, it constantly feels like the clock is ticking and the work is piling up. The reality is that it if you’re working…
Read MoreREAD I’ve been fortunate enough to work with HUNDREDS of web developers, custom software developers, digital strategists, designers and project managers over the last 18 years. HUNDREDS. But I still maintain that a 14 year old can build your business a website. And while that’s embellishing a bit, technically I’m correct. And you know as…
Read MoreWATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…
Read MoreWATCH READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…
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