Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you'd want to) - Data Driven Daily Tip 257

I've been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I've run every single kind of Facebook Ad known to man or woman, and I continue to be a practitioner of the Facebook Business Manager, Facebook Ads and Facebook Events Tracking Platform.

It really is and / or should be integrated into everything every business does digitally, and I know that makes some old school IT and HR/Ops people cringe, but it's just the truth.

There are many examples of how Facebook Ads is an amazing brand building and customer acquisition platform, but the one I'm focusing on in this video is how to Narrow Down Your Target Audience for an ad/audience.

For example, you may be a convenience store trying to appeal to "Mom's On The Go" in a particular geographic region of say, Tennessee. 🙂

You may also be running a sale on say, AquaHydrate, a fitness water product.

You can literally build an audience targeting all Women in Tennessee, then narrow it down to Mom's of Kids Age 8-10, then narrow it down to "with an interest in Fitness," then narrow it down to "interested in fitness waters" or even the brand AquaHydrate.

Granted, your audience is going to get smaller and smaller the more you narrow it, to the point where it could get TOO NARROW and Facebook Ads will tell you your audience is too small and you need to re-expand it, but this is the era of marketing we're in now, and you need to familiarize yourself with it. It's amazing.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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