Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously.
Facebook is just that big and that active, seriously. Stop denying it.
You can get as niche as targeting Chefs and other job titles.
You can see how many Anesthesiologists are on Facebook and run ads targeted at them.
You can even start your own Underwater Rugby team and target all 200k active fans on Facebook.
Regardless of what kind of business you're running, your audience is on Facebook and ready to be marketed to.
Cost Per Audience Attention is Cheaper on Facebook
Not only does the data show that your audience is on Facebook - but we have data based on our research that shows that Facebook has the lowest cost per audience attention compared to TV, Radio, Print and Outdoor.
Can't Afford A New Website? Consider Using Your Facebook Business Page
This may shock you, especially since we're a web design and development company, but we strongly recommend that if you can't afford a new business website, use your Facebook Business Page as one. It's an amazing content management system, allowing for video, photo, well organized tabs, and even the ability to blog in an unlimited long-form fashion. Data shows long form blogging on Facebook works, and that posting two or more times per day drives far more traffic that posting less than one time per day on average.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.