Principle #5: Bring Value (Top Things To Look For In A Digital Agency)
I've been fortunate enough to work with HUNDREDS of web developers, custom software developers, digital strategists, designers and project managers over the last 18 years.
HUNDREDS. But I still maintain that a 14 year old can build your business a website. And while that's embellishing a bit, technically I'm correct.
And you know as well as I do that your small business or scrappy marketing department, has had to employ people with another full time job to be your "IT / Web Person."
It's kind of crazy, when you think about it. Why is web overlooked so much?
At Data Driven Design, all of this stuff is our craft. It's what we live and breathe. It is our life. Which is WHY we're able to make Principle #5 a reality.
We're all going to make mistakes, and no agency will ever be perfect, but to me there's a HUGE gap right now in the agency world. On one end of the spectrum, you have one-man/woman shows who do this stuff as a side hustle and miss the mark for small businesses and small marketing teams needing more commitment and expertise. Then on the other side, you have agencies with 40-400 people that are trying to only land certain types of engagements, thus only focusing on certain types of work, thus only hiring certain types of employees with niche skill sets.
Designers, Developers and Project Managers.
At Data Driven Design, we bring WAY MORE VALUE than that. Our team understands digital strategy and how to reach your target audience to help you grow your business. We also use data to drive the best possible conversion rates in your industry, and constantly strive to know and understand your business' marketing better than you do.
No matter the digital subject, we are your subject matter experts.
As you make your choice to pick your next web design agency or digital marketing company, whether it's them or us, keep in mind our company principles and look for them in your next partner.
Click here to view all of our company principles.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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