How To Run ECommerce Facebook Ads To Past Customers

How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243

By: Paul Hickey, Founder and Lead Strategist

ECommerce Marketers and Small Business Owners, this one is for you.

Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you.

This video teaches you how to run a Facebook Ad to the most likely people to buy from you – those who have already bought from you in the past.

Here’s how to follow along if you’d rather read instructions:

Step 1: Log into business.facebook.com

Step 2: Select your Ad Account

Step 3: Click the green button with the plus mark that says “CREATE.”

Step 4: Select “Conversions” from the ad objective column.

Step 5: Select “Purchase” from the Objective at the top of the ad.

This will run your Facebook Ad to people that have already purchased items from you.

Keep in mind you can also customize your Facebook Tracking Pixel to run ads to people who have purchased a specific product. Like socks that go with shoes, or jeans that go with a t-shirt, or a skin care product that goes with a supplement.

Or, a refill of a supplement that you know they’ll need more of after a certain time period. 🙂

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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