If Facebook Ads aren't working for your Service Based business, then you're doing it wrong. Period. We've been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it's working.
There's a specific type of ad in Facebook that's actually called a Lead Generation Ad.
This is working better than running a traditional ad and expecting the user to click through to a landing page to submit their information via the "old fashioned Hubspot way" for example.
Why? Because the data shows more and more Facebook users are on their mobile devices, and simply will not wait for web pages to load that take them outside the Facebook App to external websites.
Gone are the days of expecting the user to click through to a landing page, although you should still build them and test the traditional ads against these lead gen ads, just to be sure!
This video shows you how to create a lead generation ad in Facebook.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.