This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip."
It also encompasses my favorite thing about digital marketing.... THINGS CHANGE ALL THE TIME.
I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase Conversion Value).
Since then, Facebook has changed the way that they allow analysts and marketers to add these metrics. They've made it easier.
They've removed the "Website Conversion Value" and basically just made one metric that only accounts for the value of real purchases by default.
This video breaks down how.
Thanks to Bennett Hardeman who found this article and wrote me directly to ask this question: Where Did Website Purchase Conversion Value Go?
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.