WATCH LISTEN READ ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you…
Read MoreREAD You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…
Read MoreWATCH LISTEN READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even…
Read MoreREAD In 2011, when I was hired by an agency in Nashville to perform Digital Strategy, SEO and Web Design and Development services for clients, it became super clear to me on my first projects, that everything was always at risk. Let me explain. The owner of a small business runs the ship. He or…
Read MoreREAD In the relentless, never-ending pursuit of becoming the best client services company, period – we have a differentiator at Data Driven Design, something we call “Staying Ahead Of The Client.” We strive to Anticipate, Research and Communicate. We strive to Answer the question before it’s asked. Now, before you go all literal on me,…
Read MoreREAD We recently held our all-company meeting, and went over our company principles and differentiators. One topic that had been up for discussion all year, and was put to bed during these meetings is that of the expectation around response time. To be fully transparent, if we haven’t addressed your inquiry or correspondence related to…
Read MoreREAD As it relates to a Web Design and Development project, there are dozens of companies you can hire that will build you a website. As I’ve said before, a 14 year old could build you a website. But not many web design companies or digital agencies – and certainly not any 14 year olds…
Read MoreREAD Whether you’re looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it’s super important not to lose sight of your business strategy. Build with purpose. Don’t get caught up in “fancy.” As a creative/marketer, it’s easy to get caught up in how “perfect” things look, how…
Read MoreREAD Why do our clients choose us? We’re just a small, scrappy team of digital marketers, web designers, developers and software engineers. There are hundreds of thousands of people in the world who do what we do, many of them with much fancier offices with beer on tap. 🙂 Thank goodness, for us, some clients…
Read MoreREAD Small Business Owners, Entrepreneurs and Marketing Directors at small brands / emerging brands should love this one. Have you ever tried to sell anything to a Small Business Owner? It’s the hardest shit ever, seriously. And with good reason. Whether they admit it or not, everything is personal. I’ve said before, business is about…
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