The Endless Pursuit Of Becoming The Best Client Services Company

Differentiator #2: Staying Ahead Of The Client – The Endless Pursuit Of Becoming The Best Client Services Company

By: Paul Hickey, Founder and Lead Strategist

In the relentless, never-ending pursuit of becoming the best client services company, period – we have a differentiator at Data Driven Design, something we call “Staying Ahead Of The Client.”

We strive to Anticipate, Research and Communicate.

We strive to Answer the question before it’s asked.

Now, before you go all literal on me, I fully understand that it’s impossible to answer every single possible question before it’s asked, but that’s not what I’m talking about.

Every project has learning experiences that people working on them should take with them to the next project, and also collaterally benefit any other current project they’re working on.

These experiences should always – at some level – inform them of things that clients will ask in the future. The more experience / experiences you have, the better you should get at anticipating the question that is coming, and taking the proactive measure to answer it before it’s asked.

My ability to do this is one of the key reasons I even have a business right now.

(For example, when you’re a small digital agency / web design and software company like us)

You have to give businesses a reason to pick you over other companies that are larger, have fancier offices, and more work examples – let’s be honest – more enterprise level and fancier work examples.

It’s super hard to win business over your competitors without specific differentiators.

When you know your stuff, and you have the chops, you’re able to anticipate questions, and provide answers before they’re asked.

When this happens, you become more desirable to work with than even “the fancier big boys and girls and cool kids.”

People who understand this will be successful at our company. As that happens overtime, we will win more business and provide a consistent experience across the board of staying ahead of the client.

As a client, you notice the little things.

You notice when things are in your inbox before you ask for them.

You notice when the subject matter expert presents a solution before you present the problem.

You certainly notice when people are putting themselves in your shoes, and this is a #1 way of doing that (Principle #1).

Click here to view all of our differentiators.

Click here to view all of our company principles.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

VOICE APPS FOR BUSINESS

A Nashville Technology Council Tech Talk
Thursday, January 16, 2020
Tech Hill Commons, Nashville, TN
11:30 a.m. – 1 p.m.

The data has spoken. Nearly 200 million people are getting their information from voice assistants like Alexa and Google Assistant, and it’s time businesses built a presence on top of these platforms and started using voice-based apps to streamline their marketing and operations, and increase efficiency and effectiveness. Whether delivering a voice-based version of your company’s website so your audience can interact while walking the dog, an interactive extension of your company’s intranet that employees can check in on while waiting in line at the store, or a training for your sales force that they can take while driving, the possibilities are endless.

Paul Hickey, CEO of Data Driven Design, a Nashville-based digital agency that builds Multimodal Voice Apps for Alexa and Google Assistant, as well as Websites and Custom Software, will walk attendees through how to design, develop and deploy voice-based apps for all Alexa and Google Assistant devices, including those with screens like the Echo Show and Google Hub.

It’s time to integrate voice into your business strategy, and save time, reduce friction, and meet your audience where they are.

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