In the relentless, never-ending pursuit of becoming the best client services company, period – we have a differentiator at Data Driven Design, something we call “Staying Ahead Of The Client.”
We strive to Anticipate, Research and Communicate.
We strive to Answer the question before it’s asked.
Now, before you go all literal on me, I fully understand that it’s impossible to answer every single possible question before it’s asked, but that’s not what I’m talking about.
Every project has learning experiences that people working on them should take with them to the next project, and also collaterally benefit any other current project they’re working on.
These experiences should always – at some level – inform them of things that clients will ask in the future. The more experience / experiences you have, the better you should get at anticipating the question that is coming, and taking the proactive measure to answer it before it’s asked.
My ability to do this is one of the key reasons I even have a business right now.
(For example, when you’re a small digital agency / web design and software company like us)
You have to give businesses a reason to pick you over other companies that are larger, have fancier offices, and more work examples – let’s be honest – more enterprise level and fancier work examples.
It’s super hard to win business over your competitors without specific differentiators.
When you know your stuff, and you have the chops, you’re able to anticipate questions, and provide answers before they’re asked.
When this happens, you become more desirable to work with than even “the fancier big boys and girls and cool kids.”
People who understand this will be successful at our company. As that happens overtime, we will win more business and provide a consistent experience across the board of staying ahead of the client.
As a client, you notice the little things.
You notice when things are in your inbox before you ask for them.
You notice when the subject matter expert presents a solution before you present the problem.
You certainly notice when people are putting themselves in your shoes, and this is a #1 way of doing that (Principle #1).