WATCH LISTEN READ The forgotten social media business platform, far and away, is Pinterest. We’ve seen some amazing data ourselves from clients’ Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies. But there is even more data out there that not only supports that, but…
Read MoreWATCH LISTEN READ I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the…
Read MoreWATCH LISTEN READ Big news for all businesses and personal brands out there hoping to get the elusive blue checkmark on their Instagram profile. The blue check mark signifies “verification” which comes with it a respect level that until recently, only Instagram has been able to dole out to specific profiles. Now, however, any Instagram…
Read MoreWATCH LISTEN READ Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV? The proof is in the data, Instagram has just launched a new “share preview to feed” feature when uploading IGTV videos longer than one minute. This video not only shows you the…
Read MoreWATCH LISTEN READ When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you. Then, when making posts, you’re able to gain a lot…
Read MoreWATCH LISTEN READ The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics I’ve tested to gain this knowledge are: Story Views vs. Profile Views…
Read MoreWATCH LISTEN READ Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) – Data Driven Daily Tip 257 I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be…
Read MoreWATCH LISTEN READ I’ve blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I’m starting to get follow up questions from the Data Driven Daily Tip community. I love it. This is another Data Driven Daily “Follow-Up Tip” courtesy of @Tarek Sidani. His question is here,…
Read MoreWATCH LISTEN READ This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase…
Read MoreWATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
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