Is it just me – and it may be – but is there a complete lack of awareness regarding Social Media Law?
According to Nashville Attorney Thallen Brassel, of Counsel at Nelson Mullins, the field is relatively new, and the resources and guidelines provided by the FTC are ever-changing, as new features on social media platforms like Instagram and Snapchat get rolled out almost weekly.
One issue is for social media influencers, specifically Instagram Influencers, who are essentially compensated either in dollars or free product / swag, or in most cases – both – in exchange for some kind of endorsement of a company’s product or service.
You see, when smart, the larger companies seeking influencer endorsements will make the influencer (we’re talking about a one-person, solo-preneur, sometimes not even set up as an LLC, with more than 50k and upwards of millions of followers on Instagram) sign an agreement that doesn’t necessarily product the individual so much as it protects the company – shocking, right?
As you can imagine, if you’re an Entrepreneur or influencer on social media, you’re probably not thinking about being exposed to lawsuits, should a claim arise as part of the product or service you endorsed to your audience.
This is one of the many areas Thallen Brassel (I call her a badass a few times on the show) can assist.
She not only works with large corporations on enterprise level contest terms and conditions related to digital media/marketing and social media platforms specifically, but she has a special place in her heart for helping the solo-preneur influencers out there who in many cases are getting even larger than the company’s they’re promoting.