I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry about being funny. So forget humor. Your content really doesn’t need it. You just need to focus on being you. Authenticity Wins. You are the subject matter expert in your field, right? Otherwise you wouldn’t exactly be in business. Totally. So focus on that.

It doesn’t matter how many years of experience you have, either. You’re playing the game, so you deserve to be able to tell your story just like anyone else. It’s your story that’s interesting. It’s exactly what you’re doing at this moment to get better that’s engaging. It’s documenting your flaws, losses, learnings and triumphs that’s personal. That’s what works. That’s the unlock. It’s awkward at first, but if you can give yourself and your team some credit for being interesting, then you can publish content that will engage your audience and spread your message to the right people. This is how to grow your business via content creation and social media.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.