WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreREAD I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Read MoreWATCH READ It’s funny how one thing leads to another. A weird decision I made a year ago to write a rap song about Data as an intro for a presentation I gave at a marketing conference, resulted in several very cool relationships and business opportunities. One of them being Kate and I being…
Read MoreREAD If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
Read MoreWATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…
Read MoreWATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreWATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
Read MoreWATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…
Read MoreWATCH READ What do you want people to do? Call Your Business? Visit Your Storefront? Take Action On Your Website? When getting stuck at that first screen of creating a Google Adwords Express Ad – just pick one and go. 🙂 I’m all about finding what works to generate business for any company. The data…
Read MoreWATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…
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