WATCH LISTEN READ Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before “The Ellen Show” or “Dude Perfect” on YouTube, or even those weird ones with people opening up toys (I…
Read MoreWATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…
Read MoreWATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…
Read MoreWATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…
Read MoreWATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreREAD I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…
Read MoreREAD I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small…
Read MoreWATCH LISTEN READ While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that…
Read MoreWATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreREAD In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
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