A “Goal” in Google Analytics is a literal thing. An actual item you can set up. The concept behind how to set up Goal is up to you. What is most important to your business?
A user viewing a certain page for a particular period of time?
A user watching a video?
A user clicking from one page to another?
A user filling out a form?
Do you already know, positively, which digital marketing channels, i.e. Facebook, Twitter, Instagram, LinkedIn, Google Adwords, Email Marketing, etc. are leading visitors to your website to complete these actions?
Not without this kind of set up you don’t. With this kind of set up, a dashboard in Google Analytics exists that can guide your business on how to spend your time and dollars driving business.
Don’t overlook GA. Take the first step towards winning your Super Bowl.
Thanks and have a great day!