Google Analytics
Take-away: Users Want More Than One Page
WATCH READ Ah, the full width, long scroll website format. It’s been trendy, and the data shows it’s worked well, and is probably actually here to stay. You know the one. Images are full width, responsive, and the main nav items anchor you down the page. The scrolling is cool, and it’s faster…
Read MoreThe Ideal Mobile Responsive Website Homepage Layout (Based On Data)
WATCH READ We just wrote about the Ideal Desktop Website Layout. Now, it’s time to talk Mobile Responsive Web Design. The data shows that verticals like retail, convenience stores and restaurants are getting 70-80% of their traffic from mobile phones, while the rest of the websites are still around 39% mobile traffic share.…
Read MoreThe Ideal Website Homepage Layout (Based On Data)
WATCH READ Nobody will ever not care what their website’s homepage looks like. It’s usually your brand’s first impression on a potential net new customer, and a show of strength to your current customer base. You want it to be well thought out and effective. You also want to allow your web design…
Read MoreWeb Design Best Practices: Does The Auto Slider Really Work?
WATCH READ We’ve been writing a lot lately about the ideal homepage design elements, and soon we’re going to reveal that layout based on data. One critical element to the homepage is what to do above the fold. Not just in the main navigation, but in the space that we call the “hero…
Read MoreWeb Design Best Practices: How Many Main Navigation Items Should You Have?
WATCH READ We recently wrote about how many website navigation items that the average website had in 2017. Now, we’re talking about how many you SHOULD have, or seek to have on your current website or as you look to redesign it. The video below walks us through more data and details around…
Read MoreWeb Design Data: What Was The Lowest Bounce Rate We Saw In 2017?
WATCH READ What was the lowest Bounce Rate we saw in 2017? What vertical did it appear in? It’s all broken down in our 2018 Data Download. (and the video below…) Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years.…
Read MoreHow Many Main Navigation Items On Average Do Websites Have?
WATCH READ There’s an ongoing debate on each website project. How many main navigation items should we have? There’s a balance between being “informative” and “off-putting” or making your website look like a bulletin board that anyone can riddle with content. The main nav is the most sought-after place to be for many…
Read MoreWeb Design Data: What Is A Good Bounce Rate?
WATCH READ I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is. Bounce Rate is engagement rate flipped upside down – the lower the Bounce Rate, the better. I love Bounce Rate so much, I threw a party to…
Read MoreDigital Marketing Tip: How To Forward A Domain Name
WATCH LISTEN READ You know as well as I do that you have some unused domain names laying around in your GoDaddy, BlueHost, Network Solutions (hopefully not) or DirectNic accounts. It’s time to forward them to live pages/URLs. Here’s why: 1. It’s super simple (especially with GoDaddy). 2. You can use them as vanity/tracking domains…
Read MoreWhy We're Removing Social Icons From Our Header Navigation
WATCH READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…
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