WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreWATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreWATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreWATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreWATCH READ If you think about bounce rate and what it means, and then you look at which social media outlets are sending traffic to your website and what the bounce rate is for each, you’ll likely find that Facebook sends the highest traffic volume (most traffic) to your website, while Instagram sends the…
Read MoreWATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending…
Read MoreWATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
Read MoreWATCH READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MoreWATCH READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…
Read MoreWATCH READ In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing. In this case, we’re talking about…
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