WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…
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WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
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WATCH READ Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content. Every once in a while, I have the opportunity to sit down and talk in an…
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WATCH READ During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts – especially paid ads. The reason being, it automatically integrates with Google Analytics without you having to do…
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WATCH READ Three things small business owners always need to be doing to grow their audience… 1. Create content every day and post it on every social media outlet 2. Run a targeted page promotion (explained in detail in this video) 3. Engaging on LinkedIn – searching hashtags related to your business on LinkedIn, seeing…
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WATCH READ I’ve long told Small Business Owners that they are subject matter experts at various areas of their own business. I’ve elaborated saying that they need to make content 365 days a year about their subject matter expertise. When they roll their eyes at me and tell me that what they know about isn’t…
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WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
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WATCH READ It’s no secret in a COVID and eventual post-COVID world that in-person live events will never be the same. Even when people are comfortable enough to get together in large groups face-to-face, many companies and small business owners will have realized through 2020 that many in-person networking events were just complete wastes of…
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WATCH READ I asked my friend QuHarrison Terry about why it’s important for any kind of business, organization or personal brand to figure out a way to create content on a daily basis, rather than weekly or monthly, and he had some amazing insights. I also asked him to elaborate on HOW businesses, organizations and…
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WATCH READ In this video I speak to marketers and small business owners about the top questions we get as a digital agency related to small business websites, SEO and traffic growth. Believe it or not, it all revolves around your business truly needing to know your value proposition. What do you bring to the…
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