WATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…
Read MoreWATCH READ Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer? I mean, your answer is okay, but it doesn’t really help them as much as you know…
Read MoreWATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
Read MoreREAD Attention Digital Agency Owners, Web Design and Development Company CEOs, Custom Software Chiefs and those that run Digital Marketing Companies – have you ever fired a client? I’m not talking about “pricing yourself out of a job,” or petering out of an engagement that isn’t lucrative for you. I know you’ve all done that.…
Read MoreWATCH LISTEN READ Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it’s important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how…
Read MoreWATCH LISTEN READ So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it’s giving you, or have you thought about using that data to inform the type of ads to run, and better yet,…
Read MoreWATCH READ Admit it, humans are a very funny breed. We all go goo-goo, gah-gah over products like the Apple Watch 3 or 4, which are freaking sweet, of course, with their watchOS 5 web kit integration, which allows for web browsing (kind of) on the watch display itself. First Gen Watch and Apple Watch…
Read MoreREAD After I wrote this blog post on what marketers, IT professionals and small business owners need to do to prepare their WordPress Website for WordPress 5.0, I figured I’d better walk my own talk, as several dozen of our websites are built using the same theme, Enfold, by Kriesi. I submitted a support ticket…
Read MoreREAD ATTN Small Business Owners and Marketers: Have You Seen This Email? Basically, it’s another “WTF, Google?” email. I mean if you received it, that’s good, because it means that your site is verified with Google Search Console / Webmaster Tools, perhaps the best SEO Tool available. And if you didn’t receive it, it doesn’t…
Read MoreREAD It’s funny how when you truly believe in something, and love the process, and practice what you preach, and walk the talk, and are real about it, it’s easy to speak about it on a moment’s notice. Recently, I was approached by a great company out of Chicago and St. Louis, called PowerPost.Digital, about…
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