READ We don’t know exactly when, but we know that WordPress 5.0 is coming. And when it does, there’s likely to be things that break across WordPress sites worldwide, especially eCommerce sites. Now, I’m here to tell you not to panic, but rather to prepare. WordPress is changing, but it’s changing for the long-term better,…
Read MoreREAD I’ve written and talked a lot about Google My Business and how important it is to small business owners and digital marketers. In addition to acquiring and verifying your listing, and the benefits you get from it. we clearly have seen that Google wants businesses to be posting frequently on their verified listing page. See…
Read MoreREAD I know I’ve written about a lot of complicated technical stuff as it relates to Digital Marketing. Take only Facebook, one marketing channel, for example. There have been blog articles about pixels, A/B Testing, video creation tool, reading ROI data, issues on how to manage content on mobile devices, the intricacies of various Facebook…
Read MoreREAD A couple years ago, I tried Split Testing (A/B Testing) a Facebook Ad. There were two different pieces of creative served up to the same audience. The feature was in BETA, I believe, because it didn’t work properly. It served up both versions of the ad, but in order to get enough traffic to…
Read MoreREAD Email marketing has become a lost art. Marketers and Business Owners simply don’t know what to do, so they become completely paralyzed. They dwell on the following questions rather than taking action with the questions in mind. How often does your business send out email marketing messages? Have you figured out the right cadence?…
Read MoreREAD Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…
Read MoreREAD Hola, Buenas! I wanted to take the time out and the brain break to simply show you all how to manage admins in your company LinkedIn Account. It’s super hidden, but here’s how you find it. 1. Log into your regular, personal LinkedIn Account. 2. Click “Me” in the upper right. You’ll see this…
Read MoreREAD Humans in business cannot really function or be productive without data. Sorry, but it’s true in my experience. That’s why, when I see things like this on LinkedIn, it really makes my skin crawl. I understand after reading this several times, how it can go either way, as the original author of this post…
Read MoreWATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreREAD Okay, so on this one I’m guilty of trying to grab your attention with a shocking headline, or whatever, but the honest to God truth is that I just couldn’t think of a better headline, so in true Data Driven Design fashion, I didn’t overthink it, I just went with it and I’m going…
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