Posts by Paul Hickey
Google Adwords: What Will Get Flagged?
WATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…
Read MoreGoogle Analytics and User Data Protection
READ Much as been made recently about Facebook and User Data Protection. I personally don’t watch the news, or really pay attention, as it’s completely out of my control and if I spent time worrying about it or thinking about it I’d be far less efficient and effective as a worker. Now, Google Analytics, on…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreIs The Instagram Feed On Your Website Still Working?
READ Last week, Instagram made changes to their API without letting Web Developers know, and it affected many third party apps that track analytics, follower growth, follow-backs and more. But it also affected basic websites that simply pull in Instagram feeds. Some WordPress Plug-ins, like Feed Them Social, still have the free version working, but…
Read MoreHow High School and College Students Should Make Money Now
WATCH READ 15 year old me was all about making money, but like most high schoolers, I didn’t want to get a part time job at a restaurant or retail store and make minimum wage, unless my friends all worked at the same spot and it became more of a hang out than a…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
Read MoreGoogle Adwords: How Come I Never See My Own Ad?
WATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…
Read MoreGoogle Adwords Express: How To Pick The Right Ad Objective
WATCH READ What do you want people to do? Call Your Business? Visit Your Storefront? Take Action On Your Website? When getting stuck at that first screen of creating a Google Adwords Express Ad – just pick one and go. 🙂 I’m all about finding what works to generate business for any company. The data…
Read MoreWhat Are Your Top Conversion Paths? How Do Users Find You?
WATCH READ I’m on a mission. I’m on a mission to show marketers the tools available to them to quantify their promotional efforts. Translation – let’s use data to see what’s working – NOT OUR OPINIONS. One such tool is hidden – nested deep – if you will, within Google Analytics – it’s called “Top…
Read MoreFacebook Analytics: How To Dig Into The Data
WATCH READ Facebook isn’t “just Facebook” anymore my friends. And I don’t even watch the news, so I’m not sure what that statement means to you, but what it means to me is – Facebook is a FULL BLOWN digital analytics platform. You probably know of my obsession with Google Analytics – the amazing web…
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