Posts by Paul Hickey
GSuite For Non-Profits: Is It Free?
READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…
Read MoreBuilding Your Career: How To Do What You Love
WATCH LISTEN READ Loving your work is this dreamy statement that comes across as something very easy to achieve. The reality is that “loving what you do,” is not absolute, nor is it constant. It’s ever-changing. I recently had the opportunity to talk to about 100 high school students in Spring Hill, TN with my…
Read MoreWhy Regular Old Email Marketing Doesn't Work Anymore
LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…
Read MoreHow To Track Users "Likely To Buy" From You
READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…
Read MoreWebsite Help: How To See Who Owns A Domain Name
WATCH READ Having launched more than 250 websites in the last couple years, I’ve become super familiar with the current landscape of domain ownership. The reality is that that 70% of the time, a business owner or head of marketing really doesn’t know who owns THEIR domain name. As a service provider, we use a…
Read MoreData Over Debate: Businesses NEED Both Facebook & LinkedIn for B2B Marketing
READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…
Read MoreWeb Hosting How To: Use Data To Ensure Your Website Never Crashes
WATCH READ There are three things: Data. Opinions. Actions. The second one sucks – get rid of it. You know how I always talk about how anyone with a website should use Google Analytics for 30 minutes a month, right? Boom. Use data to identify when there has been a website traffic spike in the…
Read MoreAddressing your pain points but not letting them rule you – business and running
READ I’m starting to think that the most important skill someone can learn is how to set your mind in a specific direction (also known as “mindset.”) Mindset is not just some froofy feel good inspirational term that Instagram influencers toss around, it’s a real thing. I mean it, you can actually control the way…
Read MoreWordPress How To: Make Your Main Menu Links A Tap-To-Call Phone Number
WATCH READ A super useful and relevant WordPress “how to” is to make your phone number in your website’s main menu clickable / well, “tap-able” for your users on mobile devices. Our 2018 data download showed that average mobile traffic share is 38.7%, up 5% from 2016, and as high as 80% mobile traffic share…
Read MoreDigital Marketing and Analytics: Why Don't Clicks Match Sessions?
READ If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
Read More