Posts by Paul Hickey
My Game Changer – Focusing On What I Can Control
READ I’ve waited for a few weeks to make this post. Well, I’ve procrastinated, as today is the day that my Michigan State Spartans DID NOT win the national championship. In fact, not only did that NOT happen, but their arch rival Michigan Wolverines made it to the Championship game of the NCAA Tournament, losing…
Read MoreHow To Write for SEO | SEO Writing Assistant From SEM Rush
WATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…
Read MoreWNBA Detroit Shock Sign 7'6" Center From Iceland
READ I’ll never forget this day as long as I live. I’ll never again get April Fools’d the way that it happened to me, clear as day, in 2004. I was the newly minted Director of Public Relations for the 2003 WNBA Champion Detroit Shock. Just 22 years old. Working my ass off for the…
Read MoreSupporting Scrappy CEOs and Entrepreneurs and Side Hustles
WATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
Read MoreMarketing Tip: You Don't Need To Design Web Banner Ads Anymore
WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…
Read MoreHow to Generate Positive Google Reviews
WATCH READ People ask me all the time about Google Reviews. How do I generate positive customer reviews? Honestly, everyone is scared shitless of them, but they know they’re an important part of building out a strong digital presence. Well, there’s GREAT news for eCommerce merchants. If you don’t already have a Google Merchant Center…
Read MoreGoogle Geek Session: Mt. Juliet Chamber of Commerce Business Boost
WATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
Read MoreConsideration Is Key: New Google Analytics Metric! Sessions Per User – Why It's Important
WATCH READ You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month. Well, there are several reasons, some deep, which I’ll continue to get into in future blog posts, and some practical, which I’ve already…
Read MoreHow To Increase Your eCommerce Conversion Rate By 25%
WATCH READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
Read MoreThe Anatomy of an Instagram Post
READ I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…
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