Archive for September 2018
Web Design Q and A: What's The Biggest Mistake People Make With Their Data?
WATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
Read MoreTop Three Reasons To Fire Your Biggest Client
READ Attention Digital Agency Owners, Web Design and Development Company CEOs, Custom Software Chiefs and those that run Digital Marketing Companies – have you ever fired a client? I’m not talking about “pricing yourself out of a job,” or petering out of an engagement that isn’t lucrative for you. I know you’ve all done that.…
Read MoreTop 8 Questions About Web Design Data Answered
WATCH READ Now that I’m fully remote, running our Nashville, TN based Web Design and Development company from Valencia, Spain, the chances I get to present to live audiences are few and far between, however, a whole new world has opened up to me to present via live webinar format. My new friends at PowerPost.digital…
Read MoreAttention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? (Data Driven Daily Tip #197)
WATCH LISTEN READ Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. -…
Read MoreWhy You Need To Send Email Marketing Messages More Frequently Than You Think (How To Properly Nurture and Segment Your Lists)
READ As a WordPress designer and developer, I have opted into receive email marketing communications from WooThemes, the company that owns the #1 eCommerce Plug-in for WordPress, WooCommerce. I have an account with them, and as you can imagine, have purchased many products, for both our business, and our clients. So, I’m used to getting…
Read MoreHow To Create A Custom Conversion With The Facebook Pixel (and why you'd want to) Data Driven Daily Tip #196
WATCH LISTEN READ Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it’s important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how…
Read MoreHow To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195
WATCH LISTEN READ So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it’s giving you, or have you thought about using that data to inform the type of ads to run, and better yet,…
Read MoreATTN Web Developers: Browser Q/A On Apple Watch Isn't Far Away
WATCH READ Admit it, humans are a very funny breed. We all go goo-goo, gah-gah over products like the Apple Watch 3 or 4, which are freaking sweet, of course, with their watchOS 5 web kit integration, which allows for web browsing (kind of) on the watch display itself. First Gen Watch and Apple Watch…
Read MorePopular "Enfold" Theme For WordPress Will Be 100% Compatible With Gutenberg And WordPress 5.0
READ After I wrote this blog post on what marketers, IT professionals and small business owners need to do to prepare their WordPress Website for WordPress 5.0, I figured I’d better walk my own talk, as several dozen of our websites are built using the same theme, Enfold, by Kriesi. I submitted a support ticket…
Read MoreHey Google: WTF Is Mobile-First Indexing And What Does This Email Mean?
READ ATTN Small Business Owners and Marketers: Have You Seen This Email? Basically, it’s another “WTF, Google?” email. I mean if you received it, that’s good, because it means that your site is verified with Google Search Console / Webmaster Tools, perhaps the best SEO Tool available. And if you didn’t receive it, it doesn’t…
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