Digital Marketing Tip: How To Spend Your Digital Media Budget Wisely

Digital Marketing Tip: How To Spend Your Digital Media Budget Wisely

By: Paul Hickey, Founder and Lead Strategist

Dear Marketing Directors and Small Business Owners, the first step to spending your digital media budget wisely, is – before you start your campaigns – optimize your website. The simplest way of doing this is to run a heatmap for 2-8 weeks (however long you can stand to wait before you start your campaign, the better).

The larger the sample size of data, the better.

You’ll get data that shows where your users are clicking and where they’re not clicking.

This usually gives you 1-5 main action items/takeaways regarding what elements to highlight – or even more critical – REMOVE from your site.

Removing elements from your site that the data shows users are ignoring can lower the bounce rate, increase engagement, and ensure you’re money is being spent on marketing campaigns that are driving users to a website that they’re more likely to engage with.

If you’re going to buy clicks/traffic, make sure you’ve gone through this exercise.

More examples of how heatmapping works and can help are here:

For more information, contact paul@datadriven.design

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

How Can We Help You?

We’d LOVE To Help You With Any Digital Strategy or Web Design Needs

  • Date Format: MM slash DD slash YYYY

FOLLOW PAUL ON THE GRAM

For Data Driven Daily Tips and Motivation

ADD PAUL ON SNAPCHAT

Watch Me Learn Spanish and Love Fitness

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

Paul Hickey Podcast – Latest Episodes

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”