Raise your hand if you know what a heatmap of your website is!
It's okay if you have no clue, that's why I'm here, friends. 🙂
A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.
This video shows you how to implement a heatmap on your website, and talks a bit about how to read the data.
After all, getting the data is half the battle, but interpreting and making decisions on how to use it is the other half.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.