So, now that you understand a little more about what A/B Testing your website is (because you’ve seen this post – the million dollar question is lingering in your brain – how do I determine a variant page design to test against my original?
It’s actually simpler than you might think, and YES, it’s based on data! We typically conduct a competitive analysis to determine a variant page to test against. For example, you should take your top five competitors and run them through a tool called SimilarWeb.com (even the free version works).
You’ll see who has the best bounce rate, and who keeps traffic on their site the longest, based on their homepage design.
Look for commonalities in design layouts among the top performers, and use these commonalities to layout your variant design. Examples are explained in this video!
This type of A/B Testing Strategy is even more important for and drives more immediate results for eCommerce websites.
A quick recap of the steps is in the video below.