Posts Tagged ‘Heatmapping’
Website Design and Digital Marketing Tips for Fashion Brands
WATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
Read MoreHow To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…
Read MoreHow To Create A Conversion Optimized Website: Designing With Data
READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…
Read MoreThe Business Strategy Behind A/B Testing Your Website
WATCH READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…
Read MoreDigital Marketing Tip: How To Spend Your Digital Media Budget Wisely
WATCH READ Dear Marketing Directors and Small Business Owners, the first step to spending your digital media budget wisely, is – before you start your campaigns – optimize your website. The simplest way of doing this is to run a heatmap for 2-8 weeks (however long you can stand to wait before you start your…
Read MoreWeb Design & Digital Marketing: The Importance of Optimizing Your Website BEFORE Sending Traffic There
WATCH READ I can’t tell you how many times in the last 15 years of building websites and running digital marketing campaigns that prospective clients have wondered why digital marketing campaigns aren’t working. “My Google Ads campaigns aren’t working.” “Facebook Ads don’t work.” “I get most of my clients via word of mouth anyway.” Okay,…
Read MoreWeb Design Data: Does Your Web Company Know About Using Heatmaps To Drive Web Conversions?
WATCH READ Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)… …does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website? Haha. We know the answer. Look, it’s simple. Stop guessing about WHY your website isn’t…
Read MoreGetting Ready For Holiday eCommerce Season: What Marketers and Business Owners Need To Know
WATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreUse Data To Drive More Conversions: Tactical Real Life Example
READ I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…
Read MoreWhy We're Removing Social Icons From Our Header Navigation
WATCH READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…
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