READ ATTN Small Business Owners and Marketers: Have You Seen This Email? Basically, it’s another “WTF, Google?” email. I mean if you received it, that’s good, because it means that your site is verified with Google Search Console / Webmaster Tools, perhaps the best SEO Tool available. And if you didn’t receive it, it doesn’t…
Read MoreWATCH READ I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company. I can’t tell you how many bills and invoices I’ve been asked by my clients to audit that are just full…
Read MoreREAD Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MoreWATCH READ Many businesses buy a domain name, like datadriven.design, then at some point in time later, want to buy a different domain name – like dataoveropinions.com, but make it the primary for their preexisting website. This means that instead of simply forwarding dataoveropinions.com to datadriven.design, the business actually needs dataoveropinions.com to host the website,…
Read MoreWATCH READ Why would you want to block some URLs from Google? Well, you know your website is powerful enough to have certain pages like client invoices, perhaps reports that you don’t want made public, or even pages that should be password protected but aren’t. Another reason may be sitelinks. These are the links that…
Read MoreWATCH READ If you’re like me, you’re looking for better free data from Google around how your website is doing in Organic Search (aka, where you’re ranking on Google). Specifically, which landing pages on your site are ranking for which specific keywords, phrases (queries), and how many users are clicking through after seeing your ranking.…
Read MoreWATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreWATCH READ Such a common problem in the SEO Client Services Game is a lack of communication with the client about what’s really happening. Too many SEO Service Providers simply send a report every month and don’t communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but…
Read MoreWATCH READ Small Business Owners and Marketers, did you know you can actually call Google? There once was a time when you couldn’t but the world’s top search engine has actually made itself pretty accessible. I believe this is due to the fact that Google has become extremely self-aware to the following: – People are…
Read MoreWATCH READ Data Driven Daily Tip – August 23, 2017: We’ve already emailed all of our hosting clients and let them know that the debate is over. Not only will having an SSL certificate on your website simply help you with your SEO anymore, but your entire reputation may be damaged if you don’t have an…
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