Such a common problem in the SEO Client Services Game is a lack of communication with the client about what's really happening. Too many SEO Service Providers simply send a report every month and don't communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but provides no value and is a complete rip off for the client. The client needs to know exactly how the SEO Services are helping their business and what's being done tactically to drive quality web traffic on a consistent basis.
The good news is, there are solid people out there who are willing to try things and track what's working and what's not, and then use that data to execute a fluid roadmap and stay focused on driving business results and providing value. For more on what tactics we use to execute our digital marketing plans, check the audio version.
Thanks and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.