Posts Tagged ‘Google Adwords’
Google Ads: How To Add and Organize Negative Keywords
WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…
Read MoreHow To Create A Google Ads Manager Account formerly known as Master Client Center: Data Driven Daily Tip 283
WATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…
Read MoreHow To Set Up Negative Keywords In Google Ads: Data Driven Daily Tip 272
WATCH LISTEN READ So let’s say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let’s say you have a product that is a little more niche than most. Let’s say it’s a special lighting product for campers. Bear with me, this applies to…
Read MoreHow To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230
WATCH LISTEN READ Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a…
Read MoreHow To Put Your Ads EXACTLY Where You Want Them – How To Use Placements In Google Ads: Data Driven Daily Tip 229
WATCH LISTEN READ Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before “The Ellen Show” or “Dude Perfect” on YouTube, or even those weird ones with people opening up toys (I…
Read MoreGoogle Ads Expert: What's New In Google Ads? More Room To Write – Data Driven Daily Tip #222
WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…
Read MoreWhat Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221
WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…
Read MoreHow To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreHow To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211
WATCH LISTEN READ It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation…
Read MoreWTF Google? More Reminder Emails About The Same Stuff? Digital Marketing Help
WATCH READ Nobody likes a clogged email inbox. In fact, it kind of takes a long time for even the most efficient people to organize their emails, let alone reply to all of them in a timely manner, but I digress. The point here is, our friendly neighborhood Googlers continue to clog our email inboxes.…
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