How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211
It's super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location.
Are you paying for clicks that will definitely not benefit you?
Targeting Your Geolocation In Google Ads Isn't Enough!
You need to watch this video to ensure you understand the intricacies of how to not only target your geolocation in Google ads, but how to implement location exclusions properly.
The new Google Ads is here, and a lot about the platform is intuitive, but not this piece.
Thanks to the readers / viewers / listeners who wrote in to request this Data Driven Daily Tip!
How To Properly Implement Location Exclusions In Google Ads
Setting up location exclusions is very similar to setting up location targeting—just enter the name of the area that you'd like to exclude.
To exclude areas within the locations you've selected:
- From the page menu on the left, click Campaigns.
- Click the name of the campaign you wish to edit.
- Click Settings.
- Expand the “Locations” section from the settings menu.
- There are two ways you can exclude a location:
- Search for the area that you'd like to exclude in the search box and click Exclude.
- Click Advanced search, search for the Location you'd like to exclude, and click Exclude. Click Saveafter excluding the location.
- Click Save to save your settings. Your excluded locations will appear under the heading "Excluded locations."
If you select "Show locations on map," your excluded locations will also appear with a red outline on the map.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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