How To Set Up Remarketing & Custom Audiences In Google Ads

How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230

By: Paul Hickey, Founder and Lead Strategist

Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them.

You know, what they DO, you just don’t know how to make it happen for your business. We do.

When a visitor comes to your website and shows interest in a particular product or service, then leaves, comes back, leaves, comes back, sees an ad for you, comes back, leaves, sees another ad, comes back and FINALLY purchases.

You’ve seen the ad for the service or product that you visited the specific landing page for just days earlier.

You’ve seen the ad on Facebook, and you’ve seen it on Websites. How does it get on Websites???

Through Google. This video explains how to set up Google Ads Remarketing Tags on your website and Configure Custom Audiences to bring interested, qualified visitors BACK to your website to convert.

After all, the data shows it takes a user 3-5 times seeing a product/service before they actually fill out a form to get more information (aka, become a lead) or buy a product.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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