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Posts Tagged ‘Google Ads’

Differentiator #6: We Love Change – Traits Of A Successful Digital Marketing Company

By Paul Hickey | December 16, 2018 | 0

READ Why do our clients choose us? We’re just a small, scrappy team of digital marketers, web designers, developers and software engineers. There are hundreds of thousands of people in the world who do what we do, many of them with much fancier offices with beer on tap. 🙂 Thank goodness, for us, some clients…

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Principle #1: It's Personal (Principles of a Successful Web Design / Software Company)

By Paul Hickey | December 15, 2018 | 0

READ Small Business Owners, Entrepreneurs and Marketing Directors at small brands / emerging brands should love this one. Have you ever tried to sell anything to a Small Business Owner? It’s the hardest shit ever, seriously. And with good reason. Whether they admit it or not, everything is personal. I’ve said before, business is about…

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Principle #2: Momentum Is Everything (Principles of a Successful Web Design / Software Company)

By Paul Hickey | December 14, 2018 | 0

READ All of our company’s principles go together perfectly, and no other principle exemplifies that concept more so than Principle #2 – MOMENTUM IS EVERYTHING. Seems intense, huh? Strive to be proactive and look to create momentum. Without momentum, there is no company. I think where most digital agencies start to fail without realizing it…

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Principle #3: Do What You Said You Were Going To Do (Top Things To Look For In A Web Design / Software Company)

By Paul Hickey | December 13, 2018 | 0

READ If I had to pick one of our company principles that I believe is the most important, it would unequivocally be this one. Our principles are the rules we live by. Our set of ever-growing fundamental truths that serve as the foundation for our belief system and set us up to execute our work to…

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How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230

By Paul Hickey | November 29, 2018 | 0

WATCH LISTEN READ Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a…

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How To Put Your Ads EXACTLY Where You Want Them – How To Use Placements In Google Ads: Data Driven Daily Tip 229

By Paul Hickey | November 27, 2018 | 0

WATCH LISTEN READ Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before “The Ellen Show” or “Dude Perfect” on YouTube, or even those weird ones with people opening up toys (I…

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Google Ads Expert: What's New In Google Ads? More Room To Write – Data Driven Daily Tip #222

By Paul Hickey | November 20, 2018 | 0

WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…

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What Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221

By Paul Hickey | November 18, 2018 | 0

WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…

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How To Run Targeted Ads On YouTube (And Why You Need To) – Data Driven Daily Tip #216

By Paul Hickey | November 12, 2018 | 0

WATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…

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How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

By Paul Hickey | November 11, 2018 | 0

WATCH LISTEN READ The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and…

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