The new Google Ads platform is pretty sweet. I'm big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue.
However, as you can imagine, in order to truly track the effectiveness of ad campaigns and make real data driven decisions, all conversion tracking has to be set up properly.
One of the things we want to be able to do is run video ads on YouTube, and we want these ads to send traffic to our websites, but also generate leads and purchases on our site.
Like Google Analytics and Google Tag Manager, it's just one more code snippet, but it can be done either via WordPress, or via Google Tag Manager (instructions here on how to set up Tag Manager and create tags).
This video shows you what you need to know about setting up conversion tracking in Google Ads and integrating it via WordPress or Google Tag Manager. Below are some screenshots of what this looks like.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.