WATCH   READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…

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WATCH READ   So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…

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WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…

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WATCH READ Did you see this post? Even though we boosted it, and it got some engagement, there’s still an 80% chance you won’t see it. That’s why we post 3-5 times per day. This is due to Facebook’s algorithm, which only shows a certain amount of posts from brands users follow in their news…

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READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…

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READ Well, I hate to totally disappoint you, as I know some of you were ready to launch into some earth-shattering take on how “now” it doesn’t make sense for businesses to be on Facebook because of the recent headlines about “Facebook Changing.” Headlines read: “Publishers and Brands are the Losers” and “Executives Say Users…

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WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…

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WATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…

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