WATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
Read MoreWATCH READ Data Driven Daily Tip – November 13, 2017: So I decided to take a look into some Google Analytics today to find some data for the tip. It’s around referral sources for websites. I was particularly interested in Mobile Facebook and if it’s actually driving traffic to websites. What I found was intriguing. After…
Read MoreWATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…
Read MoreWATCH READ I got asked an interesting question in a recent Data Driven Academy class – “how do I create a SECOND Facebook Business Manager Account” – here’s the not-so-secret sauce. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics…
Read MoreWATCH READ What is the Facebook Tracking Pixel? What does it do exactly and why should you need it if you’re a marketing director, VP or CMO. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build…
Read MoreWATCH READ One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting…
Read MoreREAD One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting our…
Read MoreWATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreWATCH READ Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked. No, I mean, “really? That much? 3-5 times per day?” We realize it’s quite…
Read MoreREAD Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
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