WATCH LISTEN READ This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you’re a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing…

WATCH LISTEN READ B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a…

WATCH LISTEN READ There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding out that you’re paying half the cost for Males age 35-44…

WATCH LISTEN READ One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I’ve been posting videos on YouTube for a little…

READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to…

WATCH LISTEN READ Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. -…

READ I know I’ve written about a lot of complicated technical stuff as it relates to Digital Marketing. Take only Facebook, one marketing channel, for example. There have been blog articles about pixels, A/B Testing, video creation tool, reading ROI data, issues on how to manage content on mobile devices, the intricacies of various Facebook…

READ A couple years ago, I tried Split Testing (A/B Testing) a Facebook Ad. There were two different pieces of creative served up to the same audience. The feature was in BETA, I believe, because it didn’t work properly. It served up both versions of the ad, but in order to get enough traffic to…

WATCH READ Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this! The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit. The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using…

WATCH READ Facebook has launched two new features to advertisers that are available now. One of them is AR (Augmented Reality Ads). When most people think of AR (Augmented Reality), they think of expensive fancy goggles (which is actually VR – Virtual Reality) or glasses / contact lenses, etc. But AR is really just the…

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