WATCH READ Building A Solid Organic Content Strategy For Your Business. One of the biggest problems we see in Businesses posting on Facebook, and Small Businesses can be just as guilty as large corporations, is being way too salesy in their content. Don’t just post pictures of your products on Facebook. Don’t just post coupon…
Read MoreWATCH READ One of the most common questions I get in one-on-one situations with prospective clients and long term clients alike is – what is the difference between a Facebook Boosted Post and a Facebook Ad? Can’t I just boost a post, since it’s way easier and simpler, than running an actual ad? The answer…
Read MoreWATCH LISTEN READ I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the…
Read MoreWATCH LISTEN READ This is a great follow-up Data Driven Daily Tip, from a fellow agency owner in Croatia, who saw this video … Her question is: My question is, how should we manage our clients on Facebook. Should we create one Business Manager for our Agency and them create Ad Accounts to our clients…
Read MoreWATCH LISTEN READ This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase…
Read MoreWATCH LISTEN READ What if I told you you could, for around $1-$2 per person, get qualified real people to “follow your business.” If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I’ll get thousands of new people that are interested in your products and services to follow…
Read MoreWATCH LISTEN READ It’s actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business…
Read MoreWATCH LISTEN READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the…
Read MoreWATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…
Read MoreWATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
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