WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice…

Read More

WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…

Read More

READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to…

Read More

WATCH LISTEN READ Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. -…

Read More

WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…

Read More

WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…

Read More