WATCH READ   So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…

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WATCH READ What is the Facebook Tracking Pixel? What does it do exactly and why should you need it if you’re a marketing director, VP or CMO. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build…

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