WATCH READ NEED TO JUSTIFY ROI & FOCUS YOUR TIME? HERE’S HOW TO FIND & USE TWITTER ANALYTICS. I’ve been having more and more fun tweeting lately. I’m so late to the party (I wish I would have understood the platform back in 2007 and how I could leverage it to build an audience), but…
Read MoreWATCH READ If you’re like me, you’re looking for better free data from Google around how your website is doing in Organic Search (aka, where you’re ranking on Google). Specifically, which landing pages on your site are ranking for which specific keywords, phrases (queries), and how many users are clicking through after seeing your ranking.…
Read MoreWATCH LISTEN READ She has this way of articulating what I’m trying to say much more eloquently and concisely than myself. 🙂 For those of you who have ever made it through a business meeting or phone call with me, that shouldn’t surprise you. And it makes sense, quite frankly, as she represents The…
Read MoreWATCH READ Anyone telling you brands can’t get reach and engagement off of Facebook or Instagram just honestly doesn’t know HOW TO. It’s that simple. The truth is always in the data. When we analyze the social media accounts we manage, including our own brands, we see two constants on Facebook. There are two main…
Read MoreWATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
Read MoreWATCH READ Did you see this post? Even though we boosted it, and it got some engagement, there’s still an 80% chance you won’t see it. That’s why we post 3-5 times per day. This is due to Facebook’s algorithm, which only shows a certain amount of posts from brands users follow in their news…
Read MoreREAD Recently a colleague wrote me an email that read: “The data is really only useful if you know what to do with it, right?” Very true. Which inspired me to write this blog post about heatmapping. Many of you have heard of it. A few more actually know what it is, but even less…
Read MoreREAD To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MoreListen Read Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than…
Read MoreListen Read I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is. It’s such a vague term. I get why people might be like “WTF?” I’m more than happy to break it down all the time, but I recorded…
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