WATCH READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
Read MoreREAD I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…
Read MoreWATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on…
Read MoreWATCH READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MoreWATCH READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…
Read MoreWATCH READ In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing. In this case, we’re talking about…
Read MoreWATCH READ Ah, the full width, long scroll website format. It’s been trendy, and the data shows it’s worked well, and is probably actually here to stay. You know the one. Images are full width, responsive, and the main nav items anchor you down the page. The scrolling is cool, and it’s faster…
Read MoreWATCH READ We just wrote about the Ideal Desktop Website Layout. Now, it’s time to talk Mobile Responsive Web Design. The data shows that verticals like retail, convenience stores and restaurants are getting 70-80% of their traffic from mobile phones, while the rest of the websites are still around 39% mobile traffic share.…
Read MoreWATCH READ Nobody will ever not care what their website’s homepage looks like. It’s usually your brand’s first impression on a potential net new customer, and a show of strength to your current customer base. You want it to be well thought out and effective. You also want to allow your web design…
Read MoreWATCH READ We’ve been writing a lot lately about the ideal homepage design elements, and soon we’re going to reveal that layout based on data. One critical element to the homepage is what to do above the fold. Not just in the main navigation, but in the space that we call the “hero…
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