Posts Tagged ‘Digital Strategy’
Google Wants Businesses To Post On "Google My Business"
READ I’ve written and talked a lot about Google My Business and how important it is to small business owners and digital marketers. In addition to acquiring and verifying your listing, and the benefits you get from it. we clearly have seen that Google wants businesses to be posting frequently on their verified listing page. See…
Read MoreATTN: SMALL BUSINESS OWNERS – This Is the Easiest Thing You Can Do To Grow Your Online Presence
READ I know I’ve written about a lot of complicated technical stuff as it relates to Digital Marketing. Take only Facebook, one marketing channel, for example. There have been blog articles about pixels, A/B Testing, video creation tool, reading ROI data, issues on how to manage content on mobile devices, the intricacies of various Facebook…
Read MoreIs Your Digital Marketing Company Split Testing (A/B Testing) Your Facebook Ads?
READ A couple years ago, I tried Split Testing (A/B Testing) a Facebook Ad. There were two different pieces of creative served up to the same audience. The feature was in BETA, I believe, because it didn’t work properly. It served up both versions of the ad, but in order to get enough traffic to…
Read MoreBusiness Owners: What's Your Email Marketing Strategy?
READ Email marketing has become a lost art. Marketers and Business Owners simply don’t know what to do, so they become completely paralyzed. They dwell on the following questions rather than taking action with the questions in mind. How often does your business send out email marketing messages? Have you figured out the right cadence?…
Read MoreHey Marketers: Websites ARE NOT Media Guides
READ Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…
Read MoreAlexa Skills vs. Facebook Ads: Be A Practitioner, NOT A Headline Reader: Data Driven Daily Tip 182
WATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…
Read MoreHow To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173
WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreData Is Our Differentiator: What Is Yours?
READ I think it’s important for all businesses to take a step back and reflect on why they do what they do. What’s their story? Not to be fancy, but to identify how your business truly provides value to your customers. How do you do it better than your competition? What is your differentiator? Data…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreSupporting Scrappy CEOs and Entrepreneurs and Side Hustles
WATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
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