Posts Tagged ‘Digital Strategy’
How We Live, Love and Work
WATCH READ Sometimes when you’re living your life, day-in and day-out, you don’t realize just how special it is. Our new friend Keri Roberts, of TheBrandingConnection.com, also a host of the Inside VOICE Podcast, asked my wife Kate Hickey (COO of Data Driven Design) and I to join her on her podcast Extraordinary Things, and…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreWTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239
WATCH LISTEN READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns…
Read MoreHow To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…
Read MoreDifferentiator #5: Business Strategy – Traits Of A Successful Web Design Company
READ Whether you’re looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it’s super important not to lose sight of your business strategy. Build with purpose. Don’t get caught up in “fancy.” As a creative/marketer, it’s easy to get caught up in how “perfect” things look, how…
Read MoreWhy Have I Chosen Our Company To Be Defined By Data?
READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…
Read MoreExecutives & Small Business Owners: You Can Be Your Own Designer
WATCH READ Executives, CEOs, CMOs, VPs of Marketing and Small Business Owners, I’ve prepared this video for you to see how to create nice imagery to post on Instagram and Facebook. I know what you’re thinking (I don’t have time to do this). But, you agree that you need to be creating content every day,…
Read MoreExecutives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203)
WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202
WATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
Read MoreHow Restaurants, Bars and Cafes Should Use Open Table For Marketing and Analytics
READ I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…
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