Data Driven Daily Tip - September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition's web traffic and engagement rates, bounce rate, time on site and average visit during.

We like to find commonalities in design, layout, content, navigation, calls to action and button placements among sites in the same vertical that have the best engagement rates, and use that to inform our client's web designs.

We use a tool called similarweb.com to make this happen.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.