Posts Tagged ‘Google Adwords Express’
What Are Google Ads Match Types?
WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…
Read MoreWhat Is A Routing Number In Google Ads?
WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist. Paul Hickey, Founder / CEO…
Read MoreHow To Generate Phone Call Leads Using Google Adwords Express
WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of. Paul Hickey, Founder / CEO / Lead…
Read MoreHow Google Adwords Express Allows You To Get In With Bigger Players
WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…
Read MoreHow To Use Google Adwords Express Data To Make Marketing Projections
WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
Read MoreWhen Are You Paying For Clicks Vs. Just Paying For Impressions?
WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
Read MoreWhat Is The Difference Between Google Ads and Google Adwords Express?
WATCH READ There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns. In this video, I explain the strategy behind small businesses marketers buying…
Read MoreHow To Outrank Your Competitors On Google Quickly Using Adwords Express
WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
Read MoreHow To Add Google Remarketing Tags To Your WordPress Website
Google Ads is likely far more powerful than you think. đŸ™‚
It used to be about “grabbing the remarketing tag” and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.
Read MoreHow To Share Access To Your Google Ads Account
There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.
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