Is Your Business Leveraging Pinterest? Data Driven Daily Tip 276

Is Your Business Leveraging Pinterest? Data Driven Daily Tip 276

By: Paul Hickey, Founder and Lead Strategist

The forgotten social media business platform, far and away, is Pinterest.

We’ve seen some amazing data ourselves from clients’ Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies.

But there is even more data out there that not only supports that, but leads us to believe that Pinterest should become a MAJOR part of businesses’ social media and overall content marketing strategies now more than ever.

Pinterest certainly seems to be the forgotten social media marketing platform for businesses, here’s why:

70% of all pins saved on Pinterest come from businesses.

200 million people are now on Pinterest, as of September 2017. That’s a 40% increase from the previous year.

2 billion searches are made every month on Pinterest.

87% of pinners bought something because of Pinterest.

(data sources mentioned in video)

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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