I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the data – your business needs to get over the fears, hurdles obstacles and excuses and GO LIVE ON FACEBOOK!.
I also blog and talk about posting on Facebook 3-5 times per day on your business page, and going live not only helps you accomplish that, but Facebook Live videos get 2-3 times the amount of Reach and Engagement as normal posts or video posts.
Don’t know how to get started going live on Facebook?
Here are a few suggestions.
1. A weekly Q and A show where you read and answer frequently asked questions about your industry
2. A weekly behind the scenes “did you know” piece about how something is done or made at your company
3. A weekly feature on an employee, co-worker or client where you simply have them say hello and explain what they do at the company Content like this makes your business relatable and humanizes it. These factors make people want to do business with you.
The proof is in the data. Going live on Facebook works as part of your overall content strategy, and you can rip down the whole video and edit it into smaller pieces for future posts!
So it’s always time well spent.