WATCH READ Now that I’m fully remote, running our Nashville, TN based Web Design and Development company from Valencia, Spain, the chances I get to present to live audiences are few and far between, however, a whole new world has opened up to me to present via live webinar format. My new friends at PowerPost.digital…
Read MoreWATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreREAD If I called you, texted you or emailed you today and said “hey Rosa/Dawn/Phil/Victor/WhateverYourNameIs, you need to know about Google Signals – it’s this thing in Google Analytics that adds an extra Acquisition Report.” You’d hang up / not reply or unsubscribe. So what? Right? But if I led that call with “yo, I’ve…
Read MoreREAD A co-worker sent me an amazing article from Wistia yesterday, about moving background imagery (aka, autoplaying video) on websites titled “6 Reasons Why You Shouldn’t Have An Autoplaying Homepage Video.” I like this article for a few reasons. 1. Wistia is a video company, which has every reason to tout autoplaying video on homepages.…
Read MoreWATCH LISTEN READ If you own a Shopify eCommerce Store, you’re likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads? Instagram Content and Ads? Google Adwords? Where is the opportunity? Where is the whitespace for growth? While our Digital…
Read MoreWATCH LISTEN READ It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part – making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON’T KNOW how…
Read MoreWATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever!…
Read MoreWATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…
Read MoreWATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
Read MoreWATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
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